The story of Chanel perfume began in 1921 when Gabrielle “Coco” Chanel partnered with perfumer Ernest Beaux to create an abstract, revolutionary scent for the modern woman The Timeless Allure of Chanel Fragrances: A Journey. The result was Chanel N°5 The Timeless Allure of Chanel Fragrances: A Journey, the first fragrance to use aldehydes to accentuate its floral notes, changing the trajectory of modern perfumery