LOUD For Her was created through an open exchange of ideas—a creative collaboration of some of the best talent in music, fragrance, and film. Put simply, it is scent remixed. Fragile, exposed, and tormented, LOUD is a love song amped on adrenaline with an explosive rock and roll rose. It starts out sweetly with its heart on its sleeve—as lychee and a riff on roses gently reel you in. But then a jaded patchouli bassline steals the whole vibe. Tender as an acoustic solo, dark as a bitter love song screeched at midnight, LOUD sings straight from the heart.